Strategic thinker. Big picture painter. Thoughtful and precise executor with both agency and client-side experience.
Developing and executing on brand strategy and marketing initiatives is in my wheelhouse, whether it's been with start-ups or Fortune 500 companies, non-profits or world-class sporting events. I love to help create the big picture and be in the trenches to wrangle the best players and lead the team along the way.
Taking a leap from my role as Associate Director of Brand Integration at Saatchi & Saatchi LA where I managed brand strategy and consumer engagement for Toyota USA, I moved to Idaho in 2008 to serve as the only woman on a 5-person executive management team for the 2009 Special Olympics World Winter Games. In this role, I was responsible for advertising, branding, marketing, and public relations, in addition to serving as the event spokesperson and overseeing engagement with the community.
I've had the opportunity to bring my passion for community, recreation, healthy lifestyle, and doing good for others to light, through my work with the Larry H. Miller Tour of Utah, Medalist Sports, the Exergy Tour Ladies Pro Cycling Stage Race, St. Luke's Health System, the City of Boise Office of the Mayor, and most recently the J.A. and Kathryn Albertson Family Foundation and the Challenged Athletes Foundation.
A little about me...
I enjoy sharing a sense of place and experience through writing, in company with capturing 'the little things' through photography. I work hard, play hard, and can often be found on (one of my) bikes logging miles before sunrise. Travel, cooking, and seeking out local coffee shops fuels my inspiration.
A few things I do that fuel my soul…
Photography. Writing. Travel. Cooking. Cycling. Hiking. Skiing. New to Rock Climbing. Snowshoeing. Seeking out the best local coffee shops.
A handful of finish lines where I threw my arms up in the air at the end with a huge smile on my face and said what’s next?!…
Xterra World Championships. Quelle Roth Ironman. NYC Marathon. Hood to Coast Relay. Napa Valley Marathon. 24 Hours of Boulder.
Sawtooth Relay. Vail Hill Climb. LA Triathlon. Cyclocross. Levi’s Gran Fondo. Escape From Alcatraz Triathlon. Boulder Peak Triathlon.
Half Vineman. Boise 70.3. Race to Robie Creek Half Marathon. Nautica Malibu Triathlon. LP 200. Jensie Gran Fondo. Solvang Century.
Bolder Boulder. Las Vegas Half Marathon. Steamboat Half Marathon. Mile High Duathlon Series. Mt. Hood Cycling Classic. Rebecca’s Private Idaho. White Rim Trail.
EXPERIENCE ALONG THE WAY
H2 BRANDWORKS, FOUNDER
May 2009 - Present
H2 BrandWorks offers project strategy and support services to fit what you need, when you need it. Think of H2 as a freelance resource to lead the way or provide that extra set of hands to help your existing agency, event, or product team.
CLIENT WORK
CHALLENGED ATHLETES FOUNDATION (CAF) - Served as the main point of contact on behalf of CAF for Idaho-specific marketing communications projects for all Idaho-based partners including but not limited to adaptive sports organizations, event organizers, creative agencies and partners, and news media. Responsibilities include serving as the main marketing point of contact for Idaho-related projects being driven through CAF HQ team located in San Diego; running point to hire, brief, direct, approve and pay local creative partners included but not limited to photographers, videographers, graphic designers, production vendors and agencies; developing and writing email welcome series for CAF-Idaho community and monthly newsletters; helping build relationships with CAF-Idaho lead ambassador and challenged athletes to help build the brand and tell the story in Idaho; supporting decision-making for all CAF-Idaho activation planning leveraging knowledge of the regions; writing press releases and challenged athlete bios, as needed, to get the word out for community events; developing CAF-Idaho social media strategy and specific CAF-Idaho content working in partnership with CAF’s digital marketing manager; and working with CAF teams to align on marketing investments across all touch points.
OFFICE OF THE MAYOR, CITY OF BOISE - planned and implemented the first-ever Mayor’s Ball, as one element during the City’s 150th Anniversary in 2013. Planned community engagement events to complement the City’s hosting of the 2013 Davis Cup Quarterfinals in April 2013, working in collaboration with the United States Tennis Association, Idaho Tennis Association, Boise State University and the Davis Cup organization.
LARRY H. MILLER SPORTS & ENTERTAINMENT - marketing, communications and VIP events project management for President of the Tour of Utah, Steve Miller. Managed of all event photography and creation of customized sponsor coffee table books as sponsor recap takeaway post-event.
DISCOVERY CENTER OF IDAHO - marketing, communications and sponsorship fulfillment consultant for the opening of the six-month BODIES REVEALED exhibition in Boise, Idaho.
EXERGY TOUR LADIES PROFESSIONAL CYCLING RACE - served as director of marketing, communications and events and as event spokesperson. Developed and implemented marketing, communications and event plan for inaugural ladies professional cycling race in Idaho – only UCI 2.1 ladies pro race in USA in 2012. Managed all city and state relationships with civic leaders; managed sponsor relations and sponsorship fulfillment. Worked in collaboration with event production partner to manage Local Organizing Committee across five host cities, and execute on title sponsor priorities and expectations.
Special Olympics Idaho / Special Olympics North America - community engagement project management.
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J.A. AND KATHRYN ALBERTSON FAMILY FOUNDATION, COMMUNICATIONS OFFICER
November 2016 - March 2019
Provided strategic direction and management of multi-million-dollar awareness/communications investments and planning for the J.A. & Kathryn Albertson Family Foundation, the largest private family foundation in Idaho.
DONTFAILIDAHO.ORG
BUCKTHEQUO.COM
IDAHOEDNEWS.ORG
PEOPLESPERSPECTIVE.ORG
Responsible for all aspects of public relations, internal and external communications, development of strategic direction for the foundation's awareness initiatives, foundation and initiative branding/marketing, recruitment of external partners, research and initiative results, external agency relationships, guidance and oversight of all creative work development and management of annual budget.
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st. luke’s health system, executive director, fit one 5K/10K/Half marathon & healthy living expo
November 2012 - October 2016
As Executive Director of FitOne, I served on the St. Luke's Marketing & Communications leadership team and provided strategic leadership and vision for current and future programming and events. As one of St. Luke's key community health initiatives, FitOne is one of the largest run/walk events in Idaho each September, and will continue to evolve providing year-round resources and opportunities to support active, healthy living 365 days a year. The event in September benefits St. Luke's Children's.
ST LUKE’S FITONE
In this role I manage the planning, development, implementation and growth of FitOne as a key community health outreach initiative for St. Luke's Health System; with unique and distinct elements including sponsorship, partnerships, media relations, branding, advertising, marketing, community relations and internal health system program collaboration and communications.
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2009 special olympics world winter games, vice president marketing & communications
March 2008 - June 2009
As a member of the 5-person executive team on the 2009 Special Olympics World Winter Games Organizing Committee, I was responsible for developing and driving all Marketing & Communications for the GOC in conjunction with the Development Team and all Functional Areas of the GOC.
The World Winter Games were held in Idaho USA in February 2009 and hosted over 2,000 athletes from nearly 100 countries in 7 Olympic-type sports including skiing, snowshoeing, figure skating, floor hockey, speed skating, snowboarding and cross-country skiing. Events will be held in Sun Valley, Bogus Basin and around Boise. In addition to the sports events themselves, the Law Enforcement Global Torch Run and Host Town programs were hosted by nearly 60 communities around the state of Idaho.
The event won Sports Travel Magazine’s “Sports Event of the Year,” beating out the Beijing Olympic Games and the Super Bowl
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SAATCHI & SAATCHI LA, ASSOCIATE DIRECTOR OF BRAND INTEGRATION
May 2006 - February 2008
As Associate Director of Brand Integration working with the Toyota Motor Sales, USA client, I drove strategy development, objectives, positioning and brand/product messaging in the health and endurance space. My responsibilities included planning and managing multi-million dollar fiscal year budgets in conjunction with model year product launches and calendar year sponsored-events; providing review, analysis and recommendations on sponsorship/partnership opportunities in the health and endurance sports space based on client's objectives; managing relationships between client, events and all sponsorship activation partners, developing engagement marketing strategy and programming for national product launch in conjunction with national broadcast, print and online advertising; coordinating research to provide measurement against client's objectives, developing relevant strategic partner opportunities for client, working with all sponsored events and activation partners to form legal contracts/agreements, and overseeing client's onsite presence at key events nationwide.
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GO FAST SPORTS & BEVERAGE CO., VICE PRESIDENT MARKETING, COMMUNICATIONS & ATHLETE RELATIONS
May 2001 - May 2006
Developed and managed all brand communications, marketing, advertising, media relations, distributor communications and athlete ambassador program for Go Fast! Sports & Beverage Co. Supported with product development, launch, and go-to-market materials. (Go Fast! Energy Drink).
CliftonStrengths
AREAS OF EXPERTISE
Project + Budget Management
Brand Strategy
Integrated Marketing
Writing + Communications
Consumer Engagement
Strategic Partnerships
Content Development
Education
university of colorado, boulder
B.S. JOURNALISM & MASS COMMUNICATION
MAJOR: ADVERTISING
MINOR: PSYCHOLOGY
Awards
IDAHO BUSINESS REVIEW WOMEN OF THE YEAR
(2014, 2018)
WOMEN’S & CHILDREN’S ALLIANCE TWIN RECIPIENT
(TRIBUTE TO WOMEN IN INDUSTRY)
(2015)
LEADERSHIP BOISE
(2017-2019)
Contact
Email: HEATHERHILL33 AT MAC DOT COM
Phone: 208 860 5353
Address: HAILEY, IDAHO
volunteer
TWENTY20 PRO CYCLING TEAM
MARKETING & COMMUNICATIONS
(MARCH 2020 - PRESENT)
As volunteer staff of the TWENTY20 Pro Cycling Team, I help with marketing and communications efforts and outreach on behalf of the team, the athletes, and in support of the team’s sponsors and partners.
idaho education news
chairman of the board
(MAY 2017 - MARCH 2020)
As the Chair of the Board, I assure the Board of Directors fulfills its responsibilities for the governance of Idaho Ed News; and serve as a partner to the CEO, helping him/her to achieve the mission of Idaho Ed News. It is my responsibility to guide the Board's attention to matters focused on strategy, planning, fiscal management, and other 'high level' responsibilities.
LITTLE BLACK DRESS CLUB BOISE
LEADERSHIP COMMITTEE
(NOVEMBER 2012 - DECEMBER 2019)
As a contributing member of the Little Black Dress Club Boise, I also volunteer on their Leadership Committee to help grow interest, membership and giving opportunities for our women's philanthropic giving circle, which serves local non-profit organizations in Ada and Canyon Counties.
BOISE CHAMBER OF COMMERCE / LEADERSHIP BOISE
CHAIRPERSON, EDUCATION DAY
(MAY 2018 - DECEMBER 2018)
As a member of the Leadership Boise Class of 2017-2019, I volunteered to serve as the chairperson for Education Day, held on December 12, 2018 for the incoming 54-member class of 2018-2020. In this role, I helped lead a six-person committee to develop, plan, manage, and execute a full day focused on issues and opportunities in education. The title for the day was "Inspire. Enrich. Evolve: The New Educational Landscape." Over the course of the day, speakers and sessions shared information about the expanding educational landscape in Idaho. There’s great education work that is blending innovation and leadership into programs that inspire students, enrich our community and evolve the next-generation of education. Attendees learned about the state of education in Idaho, and the Treasure Valley’s K-12 educational landscape including public, charter, private, as well as school options available only here in Boise.
