Why is it called “Olympic Coverage” when all we get to see is the “talking heads”, features on an estimated “5″ of the 200+ USA athletes (not to mention the 2600+ international athletes), and a lengthy commercial break between every athlete performance? Athlete profiles I can understand, and the stories can be compelling, but where did the sports go in the Olympic Games?

This is not coverage of the 2010 Vancouver Olympic Games. To ask again, where are the sports, and where are the commentators that can speak to the intricacies and athletes of each sport with some level of intelligence? They seem to be few and far between in 2010, and where they are – they focus on highlighting the athletes’ weaknesses versus strengths, chiming in on where they might make a mistake versus what their potential is…

It’s simply a shame that in today’s television/broadcast landscape, with the technologies at our fingertips, and clearly with the advertising dollars in NBC’s pockets – we can’t have a quality broadcast (and LIVE at that) of an event that only happens once every four years…

Wouldn’t it make more sense for the advertisers to invest in longer segments of SPORTS and COMPETITION coverage “brought to you by…” and uninterrupted with endless commercials. I think the viewers would take more kindly to their brands in the end – and NBC would shine as the broadcaster that brought commendable coverage of the Games, thanks to GE, Visa, Subway, AT&T, BMW, Audi and so on…

Tags: 2010, advertising, athlete profiles, commentators, coverage, live coverage, nbc, olympic games, Olympics, olympics coverage, sports, Vancouver